meneSweet landing page

Last week, my roommates and I went to go check out a local soft-serve place called MeneSweet. At first, I wasn’t interested in going because of their lack of online presence. Los Angeles has a plethora of restaurants and ice cream shops, so why not go to one that’s more popular? It’s owned by a cute old couple, and we talked about how little promotion and online presence they had All of my roommates study strategic communications and marketing and I’m the only “film” student. However, I am a major foodie, and I care about a restaurant’s online presence because it’s what causes me to seek it out. Everyone likes a good Instagram account, website, and review. LA is all about influencer culture. Despite the materialistic and indulgent stereotypes about LA residents, many people in LA enjoy the clean look and patterned look of an Instagram page. For fun, I redesigned the meneSweet landing page into something a little minimal yet cute.

ORIGINAL:

MY UPDATED DESIGN: