WILLOW AD COPY

Go Piss, Girl: Out of the millions of Americans who suffer from incontinence, the majority of them are women. Nearly 50% of women over fifty deal with it. We are aware that this ailment is present in older women, but there is little conversation on how this issue affects young women. While only a short percentage of young women deal with this medical symptom, the number only rises with age. Incontinence is treated like a dirty little secret. Willow products are stylish and discreet pads for people who struggle with this issue. The online company removes the awkward shame of buying bulky diapers at the store. I created a little web ad on Canva for Willow, something that can be used on Refinery29, Buzzfeed, and Facebook. The Go Piss, Girl is from a Gossip Girl meme that’s popular among millennial and Gen Z women. It’s specifically catered to young women who are silent about this issue because they assign it to age and those who often share their products with their older relatives who don’t use social media or follow pop culture trends.